Kind Regards

Kind Regards is 30 days of letter writing prompts to get young adults back into letter writing. My main aim of this project was to get young adults to really think about their relationship with digital communication. As well as getting them to express emotions and empathy through letter-writing as technology lacks this.

Mobile website prototype made using Adobe XD

Kind Regards is a multi-touchpoint project that starts with digital advertising and a website to sign up. The website is only a facilitator to enable people to sign up it isn’t a communication tool. To create more of a community and excitement for everyone who signs up, they all start on the same day. 

My target audience is 18-25-year-olds as we are the group that still remembers letter writing and time without instant messages but are still very reliant on technology. I also wanted to focus on the people who use to journal so have a connection with writing from a young age.